DRESSED all in black, their silhouettes stark against the sparkling white ice, Meryl Davis and Charlie White, the only American ice dancing team to ever win the world championships, zoom around the rink, their bodies perfectly synchronized as they twirl, glide, step and spin, first to a samba and later to Strauss.
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Jeffrey Sauger for The New York Times
The American ice dancers Meryl Davis and Charlie White practice at Arctic Edge rink in Canton, Mich.
Leaving no detail of their choreography unexamined, from the one-arm lifts to the dizzying “twizzles” — an official figure skating term for rotating multiple times — the duo searched for perfection as they practiced in February at the Arctic Edge ice rink in Canton, Mich., just outside of Detroit. Finally finishing that day’s six-hour training session, they topped it off with a one-hour workout in the gym upstairs — all just part of Ms. Davis and Mr. White’s normal weekday as they prepare to defend their first world title in the South of France later this month.
“We just want to concentrate on where we are now,” Mr. White, 24, said at the Daydream Cafe, their regular lunch spot just across the street from the rink, where they both ordered their favorite chipotle turkey sandwiches. “We’ve learned not to look too far ahead,” added Ms. Davis, 25, who often finishes Mr. White’s sentences, as he does hers.
But it is clear, in spite of their words, that after winning the silver medal in the 2010 Olympics in Vancouver (and with four straight United States championships to their credit, the last won in San Jose, Calif., in January), they have their minds set on bringing home the gold at the 2014 Games in Russia.
Many think the two, with their Disney good looks (Ms. Davis is a dead ringer for Belle, with long brown hair and wide-set eyes, while Mr. White could play any prince with his broad shoulders and curly blond locks), might finally bring the American figure skating world out of a lull that began the moment one Olympic medalist, Michelle Kwan, hung up her skates.
“It is too bad that the ‘Ice Princess’ ideal is still so strong that all the other talent in the figure skating world — pairs, men’s and ice dancing — still gets so little attention compared to women’s singles,” Ms. Davis lamented, admitting that even in the ladies category, no one has come along who can rival the late ’90s team, when Ms. Kwan and Tara Lipinski started sharing the limelight. “Those were the golden ages of skating,” Ms. Davis added.
Mr. White’s and Ms. Davis’s story, however, could alter the country’s current indifference to figure skating, particularly in the run-up to the Olympics, as sponsors begin to focus on finding their future athletic stars. Not only are the two at the top of their sport, but they have the youthful good looks and easy assurance that would likely make them a marketer’s dream.
But so far they have not been able to break through the public consciousness and evolve into crossover stars like such other winter Olympians as Bode Miller.
“Clearly this is an amazingly marketable couple who are talented,” said Marc Beckman, founder of the Designers Management Agency, which represents athletes. “But to get endorsements they need to have a story to tell that helps them emotionally connect with the American Public.”
“I have never heard of them,” he said, “and that is in itself a problem as they have won an Olympic medal. Clearly their agents or managers are not doing enough. It is not their sport that is unpopular, it is more about building a brand for them, and a platform.”
Hailey Ohnuki, who is with IMG and has been their agent since the 2010 Olympics, agrees that Mr. White and Ms. Davis are probably not as well known as they should be, but says it is not for lack of trying, particularly when it comes to social media. Ms. Ohnuki said that Ms. Davis is active on Twitter, and that the skaters have a Facebook fan page.
“I think they have no large endorsements at this point because it is a challenging time in the economy,” Ms. Ohnuki said. “But after the Summer Olympics we plan to get them out there more. They care about literacy issues and kids’ nutrition, so we try to reach out to companies who care about those issues as well.”
One recent chance to possibly enhance their public image — or at least increase their exposure — was left untaken. “ESPN asked us to pose nude for their ‘Body’ issue,” Mr. White said, referring to the sports network’s magazine.
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